The International Summit and Exhibition on Health Facility Planning, Design and Construction (PDC) has been around since 1987. Despite creating a new visual identity for each summit, their marketing toolkit has gone stale.
I brought the 2018 summit brand to life with redesigned emails, digital banners and press kit, complete with new copy.
The new toolkit showcases the summit through its brand colors (which serve as an important visual guide at the summit) + candid photography, accented by a wood grain texture as a nod to its host city, Nashville.
Client: American Society of Healthcare Engineers
Role: Designer and Copywriter