PDC Summit

PDC - Combo_W

The International Summit and Exhibition on Health Facility Planning, Design and Construction (PDC) has been around since 1987. Despite creating a new visual identity for each summit, their marketing toolkit has gone stale.

I brought the 2018 summit brand to life with redesigned emails, digital banners and press kit, complete with new copy.

PDC / Facebook Content

PDC / Twitter Content

The new toolkit showcases the summit through its brand colors (which serve as an important visual guide at the summit) + candid photography, accented by a wood grain texture as a nod to its host city, Nashville.

PDC - Promotional Content for Partner Use

PDC / Registration Email

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PDC-DoorBanner1

Client: American Society of Healthcare Engineers
Role: Designer and Copywriter