Misericordia

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Misericordia provides care for individuals with developmental disabilities and their Spring Luncheon and Fashion Show needed a rebrand starring two paintings created by its residents.

ProcessIdentity

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I created a fresh and floral visual identity based on the paintings, with colors, textures and floral accents from the artwork. Here, a classic geometric sans-serif (Futura) leads the way, with a modern serif (Bodoni) understudy and dark green foliage from the painting as the stage.

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Client: Misericordia Women’s Auxiliary
Role: Designer