ASHE needed needed a portfolio of evergreen ads that would showcase membership benefits to a younger audience and look visually cohesive.
I created a collection of ads unified by a monochromatic color scheme selected from ASHE’s brand palette so any designer can join a project and create innovative branded content.
Part of the collection is the membership campaign, which introduced ASHE through its four core values + candid photos from previous events. Candid photographs are powerful storytellers, used here to present the most authentic + accurate portrait of what ASHE stands for.
INVEST IN YOURSELF
This campaign was born from new survey data showing the financial benefits of receiving certification. The survey results were compelling, but left me dissatisfied – what’s the story behind these numbers?
A little independent research revealed results from two previous surveys + together, they demonstrated a clear trend of a widening pay gap based on certification. To tell this story, I illustrated life of a little pig(gy bank) from infancy to graduation.
Client: American Society of Healthcare Engineers
Role: Designer and Copywriter