Magnani decided to participate in 36 Days of Type, an Instagram typography challenge, for the first time as a way to introduce its followers to the agency’s creative team.
I worked closely with an art director and digital strategist to craft the project tone, content calendar and copy.
The series has a fun, casual narrative voice that directly spoke to followers about creative challenges, local events + agency life to increase audience engagement with Magnani’s Instagram account. Audience engagement levels exceed expectations + led to increased resources for the digital strategy team.
Client: Magnani Continuum Marketing